With today’s fast-paced media world, where success and failure in the first few seconds of focus can be either make-or-break for a campaign, music is no longer merely background static. It’s emotional power juice for commercials. From TV spots to TikTok videos, the right song can captivate audiences, build a brand, and even go viral….
Let’s face it – branding is one of those conundrums that pops up in every meeting, pitch deck and Instagram bio. Everyone claims to be “building a brand,” but very few people really understand what it means. More importantly, even fewer understand the power of subtle branding strategies – those quiet, intentional design and messaging…
With a million things demanding your attention, it’s easy to push branding to the bottom of your to-do list. After all, it’s just a brand and a name, right? NO!! Branding for startups is more than a pretty face. It is the heart of your business. They are the people who remember you, trust you,…
Destination Marketing is not a subject where most of the tourism oriented countries consider. The one’s who has done it right has won the game! Bangkok is certain in this subject. Bangkok’s surge as one of the world’s top tourist destinations is no accident. It is the outcome of a well-performed marketing game plan that…
Colour Palette Article Series #1. Colour becomes one of the most crucial tools in marketing influencing emotions, perceptions, and consumer behaviour. A critical area of branding and advertising strategies. A well-chosen colour palette surely defines a brand’s identity, creating a lasting impression, and even drive purchasing decisions. After some good amount of researching, we thought…
