Careem, “The Super App,” did a marvelous marketing campaign.
If It Fits In The Box – Careem
Careem, ‘the everything app’ for the greater Middle East, making it convenient than ever moving around, order food and groceries, manage payments, and many more.
They had launched a game-changing campaign to spotlight Careem Box, for picking up and delivering anything that fits inside its iconic box.
The message is clear as the boxes “if it fits in the box, we’ll pick up & deliver”. These transparent boxes played the role of moving billboards, grabbing everyone’s attention and sparking curiosity.
Campaign included everything from delivering gold bars to giant teddies, and even the Mona Lisa in transparent boxes mounted on their bikes. But do they really deliver those?
Most companies think not twice but many times out of fear of misleading their audience. However, in this campaign, it’s clear that Careem would not actually deliver something/someone which is not allowed in a box to be delivered. So, there’s no room for misinterpretation, and the message which they need to pass is very clear.
Careem This is crazy!
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